“See a problem?” – YouTube PSA
| VIDEO | AUDIO |
| SUV drives along a quiet suburban street POV CU from the passenger seat: TEENAGER driving, then reaching slowly and sloppily for his CELL PHONE. He grabs it, and as his arm moves up and back to driving, his CELL PHONE– CUT TO: – becomes a BOOK he’s reading while he has one hand on the wheel. He picks up coffee and sips it. A repeat of POV shot, only now when his arm goes up, his CELL PHONE is a – CUT TO: becomes a HUGE TV that takes up his dashboard. He eats POPCORN, spilling some in the car. CUT TO: Horrified friend, staring at him disapprovingly CUT TO: BLACK TAGLINE: SEE A PROBLEM? | In the background: elevator music (CONTINUOUS) Teen intensely reads a line from SHAKESPEARE about accidents while he still has one hand on the wheel. “Huh.” A FOOTBALL GAME plays on TV while he yells over it in excitement. TEEN: What? It’s a slow stree- An abrupt end to elevator music as -SFX: LOUD CAR BREAKS coming to an abrupt stop. TEEN: Oh! God no! I didn’t see him! |
“Be Your Own Barista at 7/11 – TIKTOK Ad
YSDI JOURNEY VIDEO SCRIPT – website (informational)
| Shot # | VIDEO | AUDIO | |
| 1 | ABBREVIATED LOGO over rambunctious puppies playing in a backyard | ***All AUDIO WILL BE VOICEOVER AND BACKGROUND MUSIC*** ROBERT – Once upon a time, there was a puppy named Flip… | |
| 2 | FADE INTO: CU of FLIP with a black backdrop (stock footage of a puppy with green screen) | FLIP – Lately, I’ve been in such an existential funk…All I do is eat, roughhouse, and sleep! I need purpose. direction.(sigh)I want to live life to my full potential… | |
| FADE INTO… | [CUE DREAM SEQUENCE MUSIC] | ||
| 3 | …ECU of EDDIE, all smiles | EDDIE – Did you say you want to live life to your full potential? And maybe help someone else live life to their full potential? Well then here I am! | |
| 2 | FLIP happy and alone in a big field | FLIP(VO) – Where am I? Am I dreaming? Who are you? | |
| 3 | ECU of EDDIE, all smiles | EDDIE (VO) – I’m Edie! Your fully-trained, YSDI service dog! Let me show you what you can do! | |
| (have) | SLOW FADE IN: Robert’s video of various dogs responding to commands | Individuals giving commands to dogsDogs proactively responding to owners’ needs | |
| 2 | FLIP happy and alone in a big field | FLIP – That looks rewarding! | |
| 4 | MS of EDDIE | EDDIE – That’s just a little bit of what you will do… | |
| 3 | CU of EDDIE – all smiles again | EDDIE…and if you have a hard time learning, you can just have a (clears throat) change of career… | |
| 2 | FLIP with question marks on green screen | FLIP – –A change of career? | |
| 2 | FLIP question marks replaced with hearts. | EDDIE – Yes, you can be an emotional support dog. | |
| 2 | On green screen behind FLIP, A BOOKSHELF | FLIP – Both sound great! When can I start?! | |
| 5 | MS of DOG walking up the stairs from the top of the stairs. | EDDIE – There are many steps to take, Flip, so you’ll have to be patient. | |
| 6 | PUPPY in a shelter or foster home. | EDDIE – First, a YSDI regional coordinator finds donated puppies like you from shelters or foster homes. | |
| 7 | Checklist:Not phobicNot overly socialNot agressive | EDDIE – Just like the other prospects, you will be evaluated by a YSDI puppy raiser… | |
| 8 | TRAINER watching a VIDEO of PUPPY RAISER working with PUPPY. | EDDIE – …where you will start to learn some general skills with the help of a YSDI trainer. | |
| 9 | EDDIE receiving YSDI CERTIFICATE OF COMPLETION | EDDIE – And at the end of….you and your will receive a YSDI certificate of completion | |
| 2 | FLIP with more question marks on the green screen | FLIP – And then will I get my person? | |
| 10 | PEOPLE WITH DISABILITIES hugging their NEW SERVICE DOGS. | EDDIE – Yes, and then, in about six months, you will get your person partner AND THEY WON’T PAY TO HAVE YOU! | |
| 11 | SERVICE DOG alerting. | EDDIE – You still aren’t done with your work though. You’ll learn specific skills to help your person partner. | |
| 2 | FLIP with HEARTS and RAINBOWS on green screen | FLIP – I cannot wait to be a YSDI service dog! | |
| 3 | ECU of EDDIE | EDDIE – Your person partner can’t wait either! | |
| 1 | YSDI Logo over playing puppies | ROBERT: YSDI. Where we help you–and your dog–live to your full potential. |
“Manicure” – Venmo Ad – TikTok
| VIDEO CLOSE-UP of GIRL’s beautiful manicure. GIRL (20s) pulls her hand away but talks animatedly with it. GIRL speaks to the camera. CLOSE-UP again of GIRL’s beautiful manicure. | AUDIO “Great, right? Only it’s the second time I had this done in one day, and here is why: I got it done, round one, and then It’s almost dry, but I’m in a hurry, so I delicately reach into my purse, and….boom. Gel job completely ruined. So I get it done all over ay-gain, and here it is, but this last time, I waited to tip until after my nails had dried, until after I was where I needed to be. I just pull out my phone and tip using my Venmo. Problem solved. (in a sing-songy voice): Gorgeous! |
Majy Gibboney 