Here is a full piece I wrote for a marketing agency (scroll to the bottom to see links to other examples):

5 Reasons to Outsource Your Music, Sports, & Entertainment Marketing

We get it. Your brand is your baby. Handing it over to an outside marketing agency can be like letting someone else drive your prized sports car. However, think of it more like entrusting that car to a team of expert mechanics who support the driver, your in-house employee(s). Entertainment marketing agencies are the pit crews of the business world, equipped with the latest tools, strategies, and a garage full of success stories. Why? Because marketing agencies eat, sleep, and breathe marketing. We’re not just fluent in the ever-changing trends, algorithms, and consumer behavior; We practically wrote the playbook. Entertainment marketing agencies speak the language of the box office. We’ve slept on the tour bus. We’ve played through the injuries to score the game-winning touchdown.

Adding an outsourced marketing team to complement your brand will allow you to tap into a powerhouse of creativity, experience, and strategic thinking. While we may be a tad biased in the belief that a dedicated entertainment marketing agency can be just the thing to push your brand over the finish line…there are five objective truths any decision-maker must consider.  

Here are 5 reasons why hiring an outside marketing agency will be the best decision you can make this year:

1. The bottom line is the bottom line: Insurance. Payroll taxes. Benefits. PTO. Equipment – all of it is cutting into your bottom line. Every new hire adds more and more to the growing list of expenses. Hire an entertainment marketing agency to work alongside your current employee(s) and gain the expertise of additional team members at a fraction of the cost and time it takes to hire full-time staff.

2.  Fresh perspectives, fresher ideas: In-house marketers often have too much on their plates; they get stuck in the weeds of withering creativity and trapped in a maze of multitasking. It’s easy for them to lose the precision and vision you need them to have. An outsourced marketing team will get fresh eyes on your business and help your brand grow.

3. The show must go on…an agency makes that happen: Your employees get sick, go on vacation, or depart, and your marketing efforts leave with them—the results aren’t pretty (trust us, we have stories). However, with an entertainment marketing agency, you can be assured that your workflow won’t be interrupted. We can help you backfill plus scale processes on-demand and quickly. 

4. Time is money, and an agency saves both: Recruiting and training in-house staff is expensive and time-consuming. The last thing you want is to pay someone to learn as they go or regret a costly hiring decision. It can take months to hire and properly train in-house staff, while agencies can effortlessly update expert personnel.

5. We know all things marketing: Stellar agencies value continued education on the latest trends, technologies, software, etc. They employ teams of specialists to keep up with best practices. Strategy is at the heart of their ingenuity. They are passionate about their work, which shows in the campaign results. Employees dedicated to lifelong learning make for satisfied clients.

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How to Start a Web Design Agency

Mr. WeFit